Analysis of the hottest digital printing market in

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Analysis of China's digital printing market in recent years, digital printing has been frequently promoted, giving the public the impression that it is a competitor and terminator of traditional printing. However, the level of digital printing in China is still far from that in foreign countries

although digital printing is no longer just a concept on drawings, many domestic printing enterprises, product manufacturers and final consumers lack sufficient understanding and understanding of digital printing and digital printing, and even have some misunderstandings. They always compare the price and quality of traditional offset printing with digital printing. Packaging and printing enterprises lack sufficient confidence and grasp of the market, and most people still hold a wait-and-see attitude towards the future of digital printing in the packaging field, which, to a large extent, hinders the expansion of digital printing in the domestic packaging and printing industry by bringing various new possibilities to the high-end automobile manufacturing industry. The advent of the digital printing era is only a matter of time. Printers are more or less dreaming about digital in their hearts. However, the current situation of the development of digital printing in China makes printers verbally agree, but their hearts cannot be really opened. Digital printing, love you is hard to say

the gap in China's digital printing

China's digital printing is booming. In recent years, digital printing has also been frequently promoted, giving the public the impression that it is a competitor and terminator of traditional printing. However, the level of digital printing in China is still far from that in foreign countries. Materials show that the annual growth rate of China's printing market is 15%. The growth rate of digital printing is less than 5%, while the growth rate of digital printing in developed countries is 10%. In the world, from document content generation to printing production to distribution, the global market turnover of digital printing is as high as US $120million, which is twice that of the existing traditional printing market. Lin Kainuo, general manager of market operation and Express Printing Department of Fuji Xerox industry service management group, pointed out that digital printing is a supplement and improvement to traditional printing, and digital printing is not only printing, but also includes more value-added content. China's digital printing market is mainly concentrated in the two fields of commercial printing and book printing. 80% of the products are still concentrated in the bidding documents, and few manufacturers are involved in the field of packaging and printing. At present, the development of digital printing is relatively fast in Beijing, Shanghai, Guangzhou, Hangzhou and other places, while the development of northeast and northwest regions is relatively slow. Because local people are not aware of digital printing, they always compare traditional offset printing with digital printing, resulting in low profits of digital printing

the bottleneck of digital printing in China

insufficient consumption level. There is still a certain gap between domestic living standards and consumption levels and foreign countries. Personalized printing and on-demand printing are the first new plastic material enterprise listed on NASDAQ in Greater China. Although the brush market has great potential and promising prospects, it has not yet formed a large enough scale and influence. The investment required to enter the field of digital printing and packaging is relatively high. The high price of digital printing machines is as high as hundreds of thousands or even millions of dollars, which discourages many packaging and printing enterprises. The price of digital printing products is still relatively high relative to the affordability and consumption level of domestic consumers. Of course, although the demand for digital printing in the domestic packaging and printing industry is not large, it is still growing after all, and the market space is still expanding. Digital printing equipment has strong IT equipment characteristics - fast update speed. The rapid depreciation of equipment makes the risk of digital printing enterprises soar. Moreover, in terms of cost, printing enterprises have no "say" at all. Once they buy a certain product, they will be on the "thief ship" of this brand - the printing cost is controlled by equipment manufacturers. It is difficult for digital printing enterprises to effectively regulate the high cost of transmission accuracy. Reducing the printing price by a penny is like cutting meat

printing quality is still lacking. Although the quality of digital printing has been greatly improved, and the technical capacity and equipment assembly of domestic printing enterprises have been very good, there is still a certain gap compared with traditional printing. Domestic users have quite high requirements for the printing quality of product packaging. The current digital printing quality can not fully meet the requirements. Most users believe that the quality of digital printing is not as good as traditional printing. Post press processing and processing problems are often involved in packaging and printing, such as glazing, hot stamping, die cutting, indentation, paste box, etc., which requires digital printer manufacturers to take this into account and provide corresponding and complete supporting solutions. However, at present, many digital printers are not perfect in this regard

many packaging and printing enterprises lack experience in the cooperation of digital printing, pre press processing, post press processing and so on. It takes a certain amount of time and energy to understand, familiarize and master. The technical level of prepress processing is not high, the quality of employees is not high, and there are few professionals. At the same time, variable data software, database technology and post press processing technology and equipment supporting digital printing can not fully meet the needs of digital printing, especially post press processing, most of which are semi-automatic manual operations, so that it is difficult to produce high-quality products

printing speed problem. Generally speaking, the faster the speed of digital printing machine is, the wider its application range is, and the more likely it is to develop fields that cannot be realized by digital printing today. With the continuous innovation of digital printing technology, some of the existing traditional printing markets will be occupied by digital printing. Digital printing will play an undeniable role in the future packaging printing. Digital printing will provide ideal solutions for companies that require to reduce production costs but cannot reduce quality. Digital printing will also play a greater role in label printing, but speed is still a major determinant. Digital printing will continue to improve its speed and keep pace with traditional printing methods, which is only a matter of time at present

explore the future of digital printing

according to the survey of relevant professional institutions on the U.S. market, by 2006, multi version and personalized printing movable parts will account for 33% of the commercial printing market, while 78% of the printed movable parts will have a batch of no more than 5000 copies, and the annual growth rate of on-demand printing will reach 14%. The survey and research results show that by 2010, digital printing will account for about 20% of the market share in the printing field

an authoritative report shows that in the world of digital printing, the annual growth rate of on-demand printing will reach 12% in 2008, and variable information printing will account for 20% of the printing market by 2007: by 2010, 20% of users will require a delivery period of less than 24 hours, while at present, 78% of color printing jobs are less than 5000. Digital printing has the advantages of flexibility, strong customization and short cycle. The market growth rate is extremely fast, and the global growth rate has reached 16%, which is 8 times the growth rate of traditional printing. The number of installed color digital printing systems in North America is expected to reach 18700 in 2007, and the printing volume of color digital printing systems in North America is expected to reach 45billion in 2007. The proportion of variable digital printing in the volume of color digital printing will increase from 16% in 2003 to 30% in 2007

the output value of China's printing industry is about 200billion yuan, of which 5% is suitable for digital printing business, that is, 10billion yuan, with great market development potential. According to a survey, in the next few years, the short edition will account for 60% of the whole book printing in China. At present, there are still many tasks to be done, such as the formulation of regulations and standards, the training of talents, the control of costs, and so on. It was learned from the high enrollment institutions in 2005 that among the enrollment majors in 2005, there were majors such as digital printing, which was the first in the country. On March 24, 2005, the China Institute of Printing Science and technology and Fuji Xerox announced that the "digital printing research and development center" jointly prepared by the two sides was officially put into operation. The center aims to actively and effectively promote the development of the domestic digital printing market and improve the overall competitiveness of the domestic printing industry. It also shoulders the important task of training professional digital printing managers and technical personnel. In addition, the digital printing R & D center will also assist the government and relevant departments in formulating relevant standards for the digital printing industry

in large-scale sports events and international conferences, there is a huge demand for digital printing. For example, in the 2004 Athens Olympic Games, the total number of digital printing reached 150million. It is believed that with the great business opportunities brought by major events such as the 2008 Beijing Olympic Games and the 2010 Shanghai WorldExpo, digital printing will soon lead to a market explosion in China. ■

information source: printed in China

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