The hottest gift from the Forbidden City went into

Gifts from the Forbidden City entered e-commerce and attracted friends to rush for 16000 orders a day

release date: Source: Internet editor: number of views of litchi: 341 copyright and disclaimer

core tip: 2015 coincided with the 90th anniversary of the celebration of the Forbidden City Museum. On August 5, a batch of gifts from the Forbidden City appeared on Alibaba's cost-effective platform. It is reported that on August 5, the official Taobao store of the Forbidden City Museum launched juhuasuan for promotion. Just over an hour later, 1500 seats were announced to be sold out. In one day, 16000 cultural and creative products of the Forbidden City were traded on jucost-effective platform

[China Packaging News] the cultural and creative products of the Palace Museum are popular, with an income of more than 600million yuan last year. Recently, the colorful cultural and creative products of the Palace Museum, which landed in juhuasuan

are very innovative

luggage tag

Taihe hall refrigerator sticker

eight flag warrior tumbler doll

imperial guard seat

has been completely adored. After receiving the imperial guard seat sold by Taobao store of the Palace Museum, post-90s Xiaoxi hurried to comment. He wrote: I plan to start a sewing box for mammy Rong later

2015 is the 90th anniversary of the Palace Museum. On August 5, a batch of gifts from the Palace Museum appeared on Alibaba juhuasuan platform. It is reported that on August 5, the official Taobao store of the Forbidden City Museum launched juhuasuan for promotion. Just over an hour later, 1500 seats were announced to be sold out. In one day, 16000 cultural and creative products of the Forbidden City were traded on jucost-effective platform

what is very interesting is that although the Forbidden City is just outside our home, up to 13% of the orders come from Beijing

friends grab gifts from the Forbidden City

screw out the MS plug on the oil pump

such as the luggage tag I visited personally, the headphones in the shape of a pearl, and all kinds of them make our business really start. The daily necessities and handicrafts with the color of the Imperial Palace have sprouted all over the post-80s and post-90s

in the past two years, the popularity of Taobao store of the Palace Museum has increased day by day, and it cooperated with Alibaba jusuan platform on August 5. One hour and 15 minutes after the official opening of the group at 10 a.m., 1500 guards in front of the Imperial Palace Taobao were sold out instantly, and 4500 eight flag warriors tumbler dolls were also sold out within eight hours of the opening

at the same time, a batch of cultural jewelry of the Forbidden City, authorized by the Forbidden City Cultural Service Center and created by Chow Tai Fook jewelry, was also sold exclusively on jucost platform on August 5. The cultural jewelry of the Forbidden City cooperated with Chow Tai Fook this time includes not only the cultural relics such as the gold inlaid gem hollowed out flower pattern octagonal box and the gold carved flower Ruyi collected in the Forbidden City Museum, but also the wedding products creatively designed by Chow Tai Fook, with prices ranging from more than 10000 yuan to millions of yuan. However, behind each jewelry, it is derived from the traditional cultural implication. For example, the Phoenix Yu Fei series adopts the bright yellow wedding Phoenix shape taken by the royal wedding, The Jiaotai bottle earrings are based on the enamel color wrapping technique lotus double bottle design in the Palace Museum. The cooperation with Chow Tai Fook has also been exclusively sold on jusuan platform since August 5, and jusuan promotion ended on August 7

Zhang Zhirong, deputy director of Chow Tai Fook precious jewelry, who has 40 years of experience in jewelry production and design, said that Chow Tai Fook hopes to present its heritage of ancient skills in the Palace Museum Cultural jewelry series, such as the traditional filigree process, which requires the integration of heart and hand and calm down. Filaments cannot burn red, and they will melt away if you are not careful. And pinching requires a thread to pinch out multiple patterns

on the jucost-effective platform, many late friends face a situation of being out of stock. The cost-effective activities are from August 5 to August 7. However, most of the six major products that participated in the event were sold out on the first day, and BASF announced that they were sold out. In this regard, the Palace Museum Taobao said that most users still like the creativity of the Palace Museum Taobao, and the products sold by the Palace Museum Taobao are cultural and creative products, so they don't want to create popular products in the form of consumption

the old Forbidden City has a new way to play

according to the relevant staff of the Forbidden City, Taobao is the official sales store opened by the cultural service center of the Forbidden City in Beijing. Its products are basically the same as those of the Forbidden City stores inside and outside the Forbidden City, and the price is also a unified price, which is intended to spread the Forbidden City Culture in the form of e-commerce. In fact, Taobao in the Forbidden City was officially launched as early as December 2008. Now, with the promotion and interaction of official accounts, microblogs and so on, Taobao in the Forbidden City has also begun to be popular across the country

recently, on Weibo and official account, Taobao of the Forbidden City interacted with friends in real time in the tone of the company, creating many marketing miracles. Its official account specially pushes a post on the topic that you have considered others' feelings, but while selling cute, it promotes headphones made of Chaozhu style. The more common way of Taobao in the Forbidden City is to go deep into the history of products and cause a large number of forwarding. For example, in a public article that is worthy of my life, I told the story between Emperor Yongzheng and Minister niangengyao in the language of new media, and used many allusions in history to promote the folding fan that I also miss your handwriting

in addition, whether on Weibo or Taobao, the Palace Museum is interacting with young people in a very funny way, making this ancient Museum cute in people's hearts

in this regard, some experts said that with the east wind of Internet, the cultural and creative industry in the Forbidden City has great potential. Through new media and big data, the ancient forbidden city is getting closer and closer to people. According to previous statistics, as of August, 2014, the Palace Museum has designed and developed 6746 kinds of cultural products. In 2013, the Palace Museum launched the app "Yin and Yang beauty map". By April, 2014, the Palace Museum has launched six apps. It is estimated that cultural and creative industries will bring 900million yuan to the Forbidden City this year

by comparison, the annual ticket revenue of the Forbidden City in 2013 was 700million yuan and the revenue of cultural and creative products was more than 600million yuan

stay at the gate of the Forbidden City and buy it.

interestingly, even though the Forbidden City is at the door of your home, Beijing has become the city that buys the most cultural and creative products from the Forbidden City. In this event, the single 1 extensive plastic granulator is changed into a combined and intelligent plastic granulator. Beijing accounts for 12.8%, Shanghai ranks second, accounting for about 9%, followed by Jiangsu, Zhejiang, Guangdong, Shandong, and users from across the country and even overseas Thailand, All bought cultural and creative products from the Forbidden City in Beijing within 24 hours of this cost-effective gathering

it is understood that the positioning of Taobao in the Forbidden City is not limited to the souvenirs of the Forbidden City, but hopes to bring cultural and fashionable supplies to consumers' daily lives. From refrigerator stickers, red envelopes, seats, as long as they are Chinese people who agree with traditional culture, everything about the ancient Forbidden City can permeate all aspects of their lives

in this regard, Zhang Jianfeng, President of Alibaba Group's China retail business group, said that the Forbidden City Museum is a common cultural treasure house of mankind. Its long-standing and refreshing charm has attracted generations of young people. We hope that through e-commerce platforms and big data, the fans of the Forbidden City, especially the young generation, can deepen their understanding of traditional culture, especially the Forbidden City, and better inherit excellent craftsmanship. It is understood that at present, in addition to opening a store on Taobao and opening a microblog to interact with fans, the palace museum may also use big data and other ways to further reach out. For example, cooperation with Alibaba big data and Alibaba cloud has begun to negotiate

however, we can also see on the Taobao page of the Forbidden City that although many users approve its design, there are also many roast. Taobao of the Forbidden City can make the quality more refined, and the quality and practicality of souvenirs can be further improved